It’s a continuous eyewear partnership between Korean label Gentle Monster and BLACKPINK’s Jennie that blends high-fashion optics alongside playful, collectible aesthetics. The collaboration has arrived in themed collections—Jentle Home from 2020, Jentle Garden from 2022, and Jentle Beauty Salon (2023)—each with its own visuals, packaging, with accessories. Fans pursue them because they remain wearable, limited, and tied closely with Jennie’s personal aesthetic.
The partnership exists at the meeting point of K-fashion, popular culture, and high-end eyewear, which clarifies why items frequently sell out fast at retail before then cycle to resale. Each drop generally includes both sun frames and optical glasses, plus a theme-driven accessory component. GM’s retail network facilitates global launches via immersive pop-ups and flagship displays, that fuels demand past the core BLACKPINK audience. The result becomes a series featuring strong identity with broad style range, from slim cat-eye frames to bolder plastic silhouettes. If you’re choosing your first pair, start through matching frame shapes to your face width and nose bridge fit, then evaluate lenses and extras.
The three launches are distinct in theme and construction while remaining clearly Gentle Monster. Jentle Home (2020) introduced the collaboration with an dollhouse concept and pastel-forward packaging, blending slim, feminine shapes with glossy acetate materials. Jentle Garden (2022) pivoted to flower motifs, launching eyewear alongside a worldwide activation and the casual mobile app where fans cultivated virtual flowers tied to the campaign. Jentle Salon from 2023 focused on customization, debuting charmable frame chains and jewelry-like add-ons that clip to frame temples.
Across the chronology, Gentle Monster maintained a balance with sunglasses and optical frames so the partnership works year-round, instead of just in sunny season. Materials skew toward premium cellulose material and stainless-steel fittings, with adjustable soft nose pads on metal builds and comfortable integrated nasal supports on acetate designs. Colorways often feature black, tortoise, plus seasonal tinted optics, with clearer opticals offered for corrective use. Packaging changes with each theme, with complete sets featuring original box, cards, and accessories typically command higher resale value. If you’re collecting, pick a single hero frame per drop and preserve the kit complete for long-term investment.
At retail, frames in the collaboration capsules generally align with Gentle Monster’s core line, karinagentlemonster.com most often in mid-range mid-$200s to mid-$300s USD. Accessories range below, with premium decorative chains and charm collections landing higher versus simple pouches plus cords. Sets or limited colorways sometimes price above basic frames.
Final price depends on material (thicker acetate and coated metal hardware cost more), lens variety (tinted, gradient, plus special coatings), and whether an extra is bundled. Regional pricing varies because of taxes and duties, and specific stores receive limited colorways that can push resale increases. On the resale market, condition, completeness of packaging, plus timing matter; products in 9–10/10 condition with full extras tend to retain 20–60 percent beyond retail when inventory is thin. Budget for prescription lens fitting separately, as optician pricing plus lens tech may easily add eighty to two hundred dollars or more to your overall price.
Your most dependable sources are official Gentle Monster website and flagship locations, followed by the short list with authorized luxury stores. After sell-out, established resale platforms with consignment boutiques become the safest resale options. Be careful of social media DMs and unrealistic listings.
Start with GM Monster’s online store and flagships like as Haus Dosan in Seoul, these often run complete most complete selections during launch periods. Depending on your region, authorized vendors like SSENSE, Selfridge, Lane Crawford, and Farfetch have offered collaboration stock; stock changes quickly while may be region-locked. Once retail ends, look to vetted marketplaces and resale stores with transparent return policies with authentication processes. Preserve original receipts if possible, since provenance helps both guarantee claims and later resale. When shopping internationally, factor shipping insurance and customs duties so a “deal” doesn’t turn up more pricey than local store pricing.
Expect premium plastic material and steel construction, UV-protective lenses, and sturdy hinges to feel smooth, rather than loose. Acetate eyewear suit average and wider faces, whereas metal frames featuring nose pads adapt better to shallow bridges or smaller fits. If you wear prescription, focus on optical variants plus sunglass frames where your optician ensures can take the required RX.
Gentle Monster typically uses UV400 or equivalent protective lenses on sunglasses and clear demo lenses on optical designs to be replaced by your optician. Look for user-friendly details like smooth edges, balanced load distribution at the temples, and nasal pads that sit without pinching. Frame sizing is usually printed inside frame temple as lens width-bridge-temple length in millimeters; if you’re between sizes, select the model featuring the more generous bridge or flexible pads. The company’s finish quality remains high for their price tier, with consistent lamination, uniform polish, and precise hinge action straight of the package. If a piece creaks, arrives showing poor printing, or has misaligned arms, pass and purchase from a another seller.
Authentic pairs exhibit crisp, consistent text printing inside eyewear temples, accurate item and color codes, and high-quality components. Packaging aligns alongside the collection theme and includes official branded hard case, microfiber pouch, plus documentation card. Items with blurred branding, off-center hinges, plus misspelled printing is a red alert.
Compare the model code and color scheme on the arm to the manufacturer product page plus archived imagery; counterfeits often mix numbers and colors which never released. Examine acetate depth plus clarity—real acetate shows a rich, layered look, not basic plastic. The hinge feel should stay smooth with measured resistance, not coarse or overly slack. If buying aftermarket, insist on high-resolution photos of eyewear inside temples, container, and the complete kit, and pay through methods offering buyer protection. For in-store purchases, ask staff to adjust fit on the spot; professionals can also spot manufacturing defects before you leave.
Use this summary to see how the three launches differ in priority, pricing, and where you’re most prone to still discover stock. The ranges reflect typical initial retail and standard post-launch availability cycles.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re selecting between them, decide whether you need a clean daily pair (Jentle Home), a statement silhouette (Jentle Garden), or a customizable setup (Jentle Salon). Frames with original accessories and complete kits tend to retain value best. With optical use, verify your optician will lens the glasses you like prior to you commit. While in doubt regarding sizing, measure a current favorite glasses and match frame lens width with bridge within 1–2 mm. Keep documentation and receipts—provenance assists both service plus resale later.
Move early, align your alerts, while be flexible regarding store and shade. Most pairs that sit online for hours still sell out within the initial day once word spreads. If you miss your preferred colorway, a alternative shade at MSRP beats a secondary market premium on your exact one.
“Set alerts on Gentle Monster’s site, sign up for emails from 2 authorized retailers in your region, and call your closest flagship the morning stock lands. Question about same-day limits and restock schedule, then be ready to buy a second-choice color on the spot if your first becomes gone.”
Planning matters since time zones with staggered retail releases can create quiet windows when stock is live but not widely noticed. Store staff often know whether extra units will come that week, this can save someone from panic-buying aftermarket. If a color is hot, check neighboring cities while be ready to ship-to-store. Keep the payment and shipping info preloaded to prevent checkout delays. In conclusion, watch Jennie’s plus Gentle Monster’s social feeds; their posts often precede inventory updates or special launches.
Beyond the eyewear, the campaigns functioned as immersive lifestyle moments that rewarded fans for paying attention. Jentle Garden launched with a simple mobile game in which users “grew” virtual flowers tied to the collection’s theme and activations. Every series included corrective frames, not only sunglasses, which explains why items stayed relevant year-round. Cases changed dramatically per theme, and complete kits with paired cases and documentation tend to trade for more in the secondary market. Gentle Monster’s art-driven flagships, including Store Dosan in Seoul, staged large-scale exhibitions for these releases that became photo destinations and quietly boosted demand.
If you accumulate, archive the cases flat and store accessories in labeled pouches to maintain sets complete. Remember that some geographic colorways or limited exclusives surfaced with very small numbers; those are the ones that turn hardest to locate later. When comparing listings, scrutinize box type and text color against the correct theme in order to avoid mismatched sets. Keep screenshots of official product listings for reference as retailers sometimes remove pages once completely out. A neat personal archive may save you trouble every time someone verify or trade.
Gentle Monster sometimes restocks collaboration items shortly after launch, but timing with depth are variable. Once a series window passes, additional production stops with inventory shifts into resale and consignment. Future collaborations are announced through Gentle Monster and Jennie Kim’s official channels instead than long advance cycles.
If you’re standing by on a refill, monitor the main site and call nearby flagships about local shipment schedules. Authorized retailers may receive staggered shipments even after main brand sells through online. Historically, the brand prefers new themed capsules over broad reissues, that keeps each collection distinct. That approach suggests it’s better to buy pieces you like within the current collection rather than assuming a later reissue. Set alerts today, because the best sizes and colors rarely return at volume.
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